inside Metropolis by Marcus Samuelsson restaurant at New York’s Perelman Performing Arts Center
Metropolis by Marcus Samuelsson restaurant at New York’s Perelman Performing Arts Center, 2023. Photography by Adrian Gaut.

David Rockwell: 2023 Interior Design Hall of Fame Icon

“Chopin’s Ballade No. 3 in A-flat major,” David Rockwell replies when asked what he’s working on next. He is fresh off a private recital of George Gershwin’s Rhapsody in Blue, accompanied by a full orchestra (as well as notable guests Robert DeNiro, Whoopi Goldberg, and Jane Krakowski). The architect returned to classical piano lessons in 2016, picking up where he left off in childhood. In fact, at the Rockwell Group headquarters in New York, a former print room now serves as one of his practice studios. Just as Gershwin’s rhapsody has come to define the Jazz Age, the name David Rockwell has become virtually synonymous with the epitome of modern-day hospitality design. But his oeuvre extends far beyond restaurants and hotels.

It all began in 1984, when Rockwell founded the firm in Manhattan with just six other employees. The small team was soon filling the studio with mood boards for Nobu, Rosa Mexicano, and the W, along with thinking about how design could transform a young person’s stay for the Children’s Hospital at Montefiore in the Bronx. In 2002, at age 46, Rockwell was welcomed into the Interior Design Hall of Fame, one of the youngest inductees ever. Now celebrating its 40th anniversary, Rockwell Group has grown to 330 employees, who occupy four floors of the Union Square HQ along with offices in Los Angeles and Madrid, and have worked in 40 countries on more than 125 hotels and 500 restaurants as well as such hybrid hospitality endeavors as NeueHouse Hollywood, Moynihan Train Hall, and a JetBlue terminal. Across the decades, their intrepid leader has continued to accumulate accolades, including Emmy Awards for the production design of the 2010 and 2021 Academy Awards and a 2016 Tony Award for the She Loves Me sets, making him the only architect to have won both such honors. But Rockwell has never been one to rest on his laurels.

“David is always hustling. It’s something I’ve come to really cherish about him,” says Oskar Eustis, artistic director of The Public theater in New York and a repeat Rockwell client. Working with Eustis, Rockwell has designed sets for numerous productions, including four Shakespeare in the Park plays, as well as The Library restaurant at The Public. “Most people think it’s an old original library, but it’s designed from scratch,” Eustis adds, noting that Rockwell’s lifelong love of theater plays out in an unfolding series of researched details that suggest a backstory. Rockwell and team are currently devising the sets for another story: the revival of Doubt, opening on Broadway in February.

The founder of Rockwell Group, David Rockwell, at Nobu Downtown restaurant in New York
The founder of Rockwell Group at Nobu Downtown restaurant in New York. Photography by Clemens Kois.

“He manages to see the beauty in our diversity, using food, fabric, music, art, and design as his canvas to unite us all,” says restaurateur and Food Network personality Melba Wilson. She first worked with Rockwell 30 years ago on a proposed refresh of Minton’s Playhouse jazz club. More recently, as president of the New York City Hospitality Alliance, Wilson partnered with Rockwell Group on DineOut NYC, a 2020 initiative that developed a prototype of outdoor dining to keep restaurants throughout the boroughs—including her Melba’s in Harlem—in business during the early months of the pandemic. It’s one of the latest in a series of pro-bono projects instigated by Rockwell. Others include Stoop NYC, designing the annual Citymeals on Wheels fundraising event, and serving as the chairman of DIFFA for more than two decades.

“David is the opposite of the designer who is locked in a kind of hermetic, self-referential world,” states architecture critic Paul Goldberger, who has followed Rockwell from the beginning. “He’s interested in architecture as it relates to the human experience.” Rockwell applies that human-centered approach to the design process itself, engaging consultants with critical questions and inviting them to be a part of the conversation.


Get Ready for 2024: See what’s next for Interior Design‘s Hall of Fame event with a peek at what we’re planning for the 40th annual gala. Discover Hall of Fame details.


The set design by Rockwell Group for the 82nd Academy Awards at the Kodak Theatre Hollywood in Los Angeles, 2010
The set design for the 82nd Academy Awards at the Kodak Theatre Hollywood in Los Angeles, 2010. Photography by AMPAS.

He is known for bringing in unexpected creative collaborators—choreographers, for example. A culture of collaboration is also in effect every day at all three studios. “It’s the thing I appreciate most,” says Rockwell Group partner Shawn Sullivan, who has been with the firm 26 years. Partner Greg Keffer agrees: “It’s led to our cross-disciplinary approach—and to a plurality of personalities and talents experimenting.” Keffer is the partner in charge of the Spain office, led day-to-day by principal Eva Longoria, a Madrid native who interned at RG New York as a student. “We’re constantly trying to break the boundary to do something even more special,” says Longoria, who adds that her studio is 80 percent female architects and designers—the same majority as RG’s executive team.

The commitment to collaboration is underpinned by curiosity, which may be Rockwell’s defining personal trait. “I’ve always been curious about how people come together,” notes the architect, who has also penned four books and designed furnishings for Stellar Works, Lasvit, Shaw Contract, Maya Romanoff, and Jim Thompson. “What are the kinds of things that attract people to want to collaborate? What are the different things that make a moment work?” he muses—and encourages his team to do the same. This means that sentences around the office are more likely to end with a question mark than a full stop. It’s a way of seeing with valuable practical implications.

“His flair for the dramatic and innovative use of space are second to none, and the reason I’ve called on David so often over the years,” says former New York mayor Michael Bloomberg. He’s referring to the several projects they’ve worked on together from 2002 to today. One is the interior public spaces and restaurant at the just bowed Perelman Performing Arts Center at the World Trade Center complex. It’s a site that Rockwell became intimately familiar with just after 9/11, when he collaborated, pro bono again, on the viewing platforms that served as a kind of temporary, grassroots memorial. Politician and architect further forged their professional relationship with Imagination Playground at Burling Slip, a 2010 children’s project initiated and developed by RG for the New York City Department of Parks and Recreation that the Bloomberg administration advocated as part of the revitalization of lower Manhattan.

A custom chandelier and an existing Dorothea Rockburne mural from 1993 at 550 Madison in New York
A custom chandelier and an existing Dorothea Rockburne mural from 1993 at 550 Madison in New York, 2022. Photography by Nikolas Koenig.

Their most recent collaboration is the Johns Hopkins University Bloomberg Center, which opened in Washington in October. It’s RG’s first higher-education project. “We brought fresh eyes to creating opportunities for connectivity and spontaneous encounters,” the architect notes. Many firms lean into a practice area where they’ve found success. But Rockwell makes a point of exploring new territory, possibly a function of his trademark curiosity. Adds Bloomberg: “David has a rare combination of imaginative creativity, technical brilliance, and deep civic-mindedness.”

David Rockwell, FAIA
David Rockwell, FAIA. Photography by Brigitte Lacombe.

Watch the Hall of Fame Documentary Featuring David Rockwell

Explore Hospitality Designs by David Rockwell

inside Metropolis by Marcus Samuelsson restaurant at New York’s Perelman Performing Arts Center
Metropolis by Marcus Samuelsson restaurant at New York’s Perelman Performing Arts Center, 2023. Photography by Adrian Gaut.
the main dining room at Nobu Downtown, 2017
Pascale Girardin’s installation of ceramic slabs clipped to the lime-plaster wall of the main dining room at Nobu Downtown, 2017, the second New York location of the trailblazing Japanese-fusion restaurant first designed by Rockwell Group in 1994. Photography by Eric Laignel.
The new Manhattan location of Union Square Café, 2016
The new Manhattan location of Union Square Café, 2016, one of six projects for restaurateur Danny Meyer, with several more in the works. Photography by Emily Andrews.
The lobby at the New York Edition hotel
The lobby at the New York Edition hotel, 2015. Photography by Nikolas Koenig.

A Glimpse at Showstopping Set Designs

the set design for Hairspray, 2002
Set design for Hairspray, a 2002 Broadway musical. Photography by Eric Laignel.
The Public Theater’s As You Like It for Shakespeare in the Park, New York, 2017
The Public Theater’s As You Like It for Shakespeare in the Park, New York, 2017. Photography by Paul Warchol.
She Loves Me set design, which won a 2016 Tony Award
She Loves Me set design, which won a 2016 Tony Award. Photography by Paul Warchol.

Higher Education, Transportation, and More Institutional Designs by Rockwell Group

The Johns Hopkins University Bloomberg Center in Washington
The Johns Hopkins University Bloomberg Center in Washington, the firm’s first higher-education project, 2023. Photography by Alan Karchmer/Otto.
JetBlue Terminal 5 at John F. Kennedy International Airport in Queens, New York, 2008
JetBlue Terminal 5 at John F. Kennedy International Airport in Queens, New York, 2008. Photography by Nic Lehoux.
DIFFA Dining by Design, 2004
DIFFA Dining by Design, 2004. Photography courtesy of Rockwell Group.
The ticketed waiting room at Moynihan Train Hall, New York
The ticketed waiting room at Moynihan Train Hall, New York, 2021. Photography by Nicholas Knight/courtesy of Empire State Development and Public Art Fund, NY.
Imagination Playground at Burling Slip, a 2010 project that helped revitalize downtown Manhattan after 9/11
Imagination Playground at Burling Slip, a 2010 project that helped revitalize downtown Manhattan after 9/11. Photography by Frank Oudeman.
Imagination Playground Blocks in cross-linked polyethylene foam
Imagination Playground Blocks in cross-linked polyethylene foam, 2010. Photography by Christopher Amaral.

A Closer Look at Works by 2023 Interior Design Hall of Fame Icon, David Rockwell

Stitch wall­covering for Maya Romanoff, 2007
Stitch wall­covering for Maya Romanoff, 2007. Photography by George Lambros.
Spectacle, one of four books by David Rockwell, published in 2006 by Phaidon Press.
Spectacle, one of four books by the architect, published in 2006 by Phaidon Press.
Spotlight Metallic Shell fabric for Jim Thompson, 2012
Spotlight Metallic Shell fabric for Jim Thompson, 2012. Photo­graphy by Nikolas Koenig.
Valet loveseat for Stellar Works
Valet loveseat for Stellar Works, 2016. Photography courtesy of Stellar Works.
Desert Lights carpet for Shaw Contract, 2019
Desert Lights carpet for Shaw Contract, 2019. Photography courtesy of Shaw Contract.
Constellation Tri Star sconce for Lasvit
Constellation Tri Star sconce for Lasvit, 2022. Photography courtesy of Lasvit.

read more

recent stories

  • Blue and gray sculptural chairs by Louis Durot

    DesignWire

    10 Questions With… Louis Durot

    French artist and chemist Louis Durot talks about the evolution of his whimsical forms, his upcoming autobiography, and advice from a brief run-in with Picasso.

  • The living room of the Brooklyn home.

    DesignWire

    10 Questions With… Jessica Helgerson

    Jessica Helgerson discusses her new lighting collection with Roll & Hill, some favorite projects, opening a Paris branch of her eponymous firm, and more.  

  • a close up shot at an installation made of wooden chairs

    DesignWire

    10 Questions With…. Tadashi Kawamata

    Get to know Japanese artist Tadashi Kawamata who created a surreal installation for the facade of French design firm Liaigre’s Paris mansion in the fall.